On Rebranding Nigeria

On Rebranding Nigeria
You think the way I think. You are working over there, I am working here, and we know nothing of each other. That is absurd. It would be better if we worked together, if I did my part and you did yours. Would it not be good if we met every month and talked?" Goebbles
So funny, so laughable is the rebranding Nigeria crusade, in which the government of the Federal Republic of Nigeria is spending billions of tax payers money to white wash what could be termed as the bad image Nigeria earned at the world stage, because of corruption, 419 and money laudering. Nigerian leaders are master jugglers, they started the heart of Africa project, where billions of naira were spent on advertisement all in an effort to lure international investors to come to Nigeria.
Who are we deceiving? Ourselves of course. How can a right thinking individual think of Nigeria as an investment haven when 95% of the country lives in darkness? Let's wake up and remind our leaders that branding can only be associated with a positive value, characteristic, or position. Consumers, in this sense, the investors like products to which they can associate positive qualities. What qualities are we presenting to the world to tell them that we are serious this time? Are we really delivering on our promise of ensuring social justice, good governance and corruption free nation? What have we done or are doing to reduce the suffering of our people? Are we saying Nigeria is for Professor Dora Akunyili and people in her class? What about the other over 100million people that are languishing in poverty, poor infratructure, poor educational system, etc.etc?
Let put a mirror in front of us and tell ourselves who we are and then define what we want to be. Let's us shift our attention from propaganda to a more practical issues. Propaganda is sometimes necessary, but there is a limit to which you can fool people. They would sooner or later come to see the reality and dismiss you as a liar.
Kabiru Danladi,
Lawanti Village, KM25,
Along Gombe-Bauchi Road,
Akko LGA, Gombe State.
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